“Money can’t make you happy but beautiful lingerie can,” believes Ajour founder Vitaliy Novitskiy – and for nearly 15 years, he and his wife Tatyana have been making women happy with their luxury lingerie. Together, they have put the Ukraine, where Ajour is based, on the lingerie map.
At Lavinia Lingerie, we are proud to have introduced this European lingerie brand to the USA five years ago, and we can’t wait to show you two new collections that capture Ajour’s playful spirit: Bad Angel and Soho. If you have seduction on your mind, then read on…
Fancy having some fun with fishnet? Try Ajour’s Bad Angel range, an on-trend collection designed for the boudoir. We love the fishnet bralette, a trend-led style with playful cut-outs and an easy-open center-front fastening to turn up the heat even further. Pair it with the Bad Angel panties, which feature peek-a-boo details both front and back, or with the matching g-string.
The standout piece, though, is the sheer mesh body. In black mesh with see-through panels, the body has open cups topped with feminine ruffles. It’s all about mystery, desire, and feeling playful.
Also new to our website is Ajour’s Soho collection, and if the name reminds you of the seedy glamor of London’s famous Soho neighborhood then that’s entirely appropriate. In sleek black satin adorned with playful feather charms, this is a glamorous range of lingerie for nights of intrigue. Choose from the wire-free, open cup triangle bra and matching g-string panty, or the strappy Soho bodysuit. With a feather dangling from the center front and another at the back, it’s a sophisticated body that’s bound to set pulses racing.
We can't get enough of Ajour's sexy, seductive lingerie this season, and we hope you have fun with it too.