Will Lingerie Ever Die?
A few studies have shown that women from the United States are simply just not as into lingerie as their European counterparts. There have been many thoughts as to why this may be a thing, and with the lackluster and declining markets of many lingerie brands, a new question has been posed; “Is lingerie dying out?”
Sure, we all wear underwear in the more basic sense, but the love and interest in the more artistic designs are being questioned. With the end of the decade coming and even more interesting question has come up, “will lingerie ever die?” Here at Lavinia, we beg to differ.
Here are a few reasons why we believe that as always, lingerie will remain an excellent marker of our esthetic and culture even in the coming decades.
For one, a simple explanation to explain the decline in interest can be linked to the problem with sizing and what is available. The average American woman is a size 14 and most lingerie companies at present do not cater to that size. This means, this market of women is simply not being marketed to and therefore are not being counted in the numbers. Proof of this can be seen in the success of newer body-positive brands that cater to wider size ranges, like ourselves here at Lavinia Lingerie.
Another point to consider is the role lingerie plays in culture. For many women, your very first real piece of lingerie is a signifier that you are growing up. Like the change from flats to heels at a quinceañera, the transition from regular briefs to lingerie is special.
Lastly, Lingerie is art. Like many European women will say, lingerie is not simply what you put on to go about your day, it can be a confidence booster, a mood changer, and more importantly a delicate piece of art that helps with self-expression.
Sure, trends wane and go through bumps, but lingerie is a strong part of the feminine culture, that cannot be overstated. Here are a few pieces we know will stand the test of time.
Cherry Thong by Kinga and Cherry Garter Belt by Kinga.
Leave a comment