Privacy Policy

  At, we are committed to ensuring the privacy of our customers. In general, we collect information on our website to provide the products, services and benefits you request, to improve the content of the site and enhance your shopping experience, and for marketing and promotional purposes. The following policy explains the privacy practices for individuals who visit our website. By using our website, you consent to the terms of this privacy policy.

  By using our website, you (the visitor) agree to allow third parties to process your IP address, in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your (the visitor) local currency.

Personal Information We Collect

  You provide personal information in a number of ways when you visit our website. For example, you provide us with personal information when you: (a). purchase products; (b). register and set up an account; (c). sign up for our e-mail program; and (d). contact us by e-mail for any reason. When you visit our website, some information is also automatically collected, such as your computer's Internet Protocol (IP) address, your computer's operating system, the browser type, the address of a referring website, and the time and date of your visit and purchases. This information may be collected through the use of "cookies" or other devices. We treat this information as personal information if we combine it with or link it to any identifying information such as name, address, telephone number or email address. Otherwise, this data is used in the aggregate only. Aggregate information is data we collect about a group or category of products, services or customers, from which individual customer identities have been removed. In other words, information about how you use a service may be collected and combined with information about how others use the same service, but no personal information will be included in the resulting data. Likewise, information about the products you purchase may be collected and combined with information about the products purchased by others. Aggregate data helps us understand trends and customer needs so that we can better consider new products and services, and tailor existing products and services to customer desires.

Sharing Of Personal Information

  We do not sell or rent personal information to third parties, but we may share this data with third-party vendors who assist us in performing internal functions necessary to operate our business. These functions may include sending promotional e-mails on our behalf, analyzing data, processing credit card payments, and fulfilling and delivering orders. In all cases we limit the information shared with our third-party vendors to that which is necessary to carry out those functions. Moreover, we require them to comply with our privacy practices, keep the information confidential and not to use it for other purposes except as required by law. We are not responsible for any additional information you provide directly to these parties, and we encourage you to become familiar with their practices before disclosing information directly to them.

  In addition, we may disclose personal information in the good faith belief that we are lawfully authorized to do so, or that doing so is reasonably necessary to comply with legal process or authorities, respond to any claims, or to protect the rights, property or personal safety of Lavinia Lingerie Inc., our customers, our employees or the public. Information about our customers, including personal information, may be disclosed or transferred as part of, or during negotiations of, any merger, sale of company assets or acquisition.


  We have put into place reasonable security measures in an effort to protect personal information while it is under our control. All personal information relating to our customers is stored in a secure environment separate from our web site. Orders placed on our web site are protected by encryption technology called Secure Socket Layer (SSL) to ensure privacy and security when submitting an order. Your account information is accessible online only through the use of a password. To protect the confidentiality of personal information, you must keep your password confidential and not disclose it to any other person. You are responsible for all uses of our website by any person using your password. Please advise us immediately if you believe your password has been misused.

How To Unsubscribe From Our E-mail Program

  We give users the opportunity to opt-out of receiving communications from us at any time. If you would like to remove your name from our mailing list, you can do so in a number of ways. You can click on the word Unsubscribe located at the bottom of one of our e-mails. This link will generate an e-mail to our Customer Care Department, in which you will need to specify the name and e-mail address you wish us to remove. When the page is displayed, click on the link entitled Unsubscribe. If this automated process fails, you can contact us by telephone at 571-339-3522 (Monday-Friday, 9am-5pm EST), e-mail us or send a letter to:

Lavinia Lingerie Inc.
Attn: Customer Care Dept.
P.O. Box 2547
Leesburg, VA 20177-7753

* Within the e-mail or letter, please specify the name and e-mail address you wish us to remove.


  Cookies are small data files that are stored on your computer by a website to give you a unique identification. This small text file allows us to keep track of the products you are interested in and hold the contents of your shopping cart during each visit. Cookies can not harm your computer and do not contain any personal information. To shop in Lavinia Lingerie's e-store, you need to use a browser with cookies enabled. 

Policy Changes

We reserve the right to change this privacy policy at any time. We may use personal information for new, unanticipated uses not previously disclosed in this privacy policy. If our privacy practices change, we will post the policy changes to our website and notify you by indicating the date the privacy policy was last updated. We will also provide you with the ability to opt-out of these new uses. We encourage you to check back at our website periodically if you are concerned about how your information is being used.

Last Updated: August 2020.