Back in 2002, Lavinia Lingerie started from something very simple—and very personal. I loved buying lingerie for my wife, because the right piece didn’t just make her look amazing, it made her feel amazing. Watching that sparkle happen was addictive. So, I thought: why keep all the fun to ourselves?
That little private ritual grew into Lavinia—a family-owned boutique built to help other couples discover the same joy, playfulness, and intimacy. For us, lingerie isn’t just lace and straps. It’s a love language. It’s confidence. It’s that secret smile only two people share.
Funny thing we learned along the way: most of our shoppers are men buying for their wives or partners. Which tells me this isn’t just a store—it’s a gift shop for closeness, for rituals worth keeping, and for those unforgettable “wow” moments.
Today, we still do what we set out to do: handpick the world’s best lingerie so it’s comfortable, beautiful, and a little bit irresistible. Whether you’re treating yourself or surprising someone special, remember—every piece should remind you that you’re already enough.
With a wink,
Armands Kruze
Founder, Lavinia Lingerie
